Mangarop

After I see, it seems Clear already started holding the rate of Zinc shampoo, why? Because Clear was the long-exist in the market alone and anti-dandruff shampoo, the Clear ads several times referred to as boring and grubby.
People already saturated with Clear almost no innovation, for zinc, although late entry but are still adding to the innovation in product differentiation, so not just to sell anti-dandruff shampoo only.
Zinc in there, zinc ginseng and green tea … Where is the market for green tea have a new, more differentiation the trend increased, Where in the world again the trend is back to nature, zinc it so enough with the right issue a zinc green tea. For ginseng, are one of the requirements for the differentiation of a shampoo.
So is not not possible in 1 or 2 more years, market share Clear will passing by zinc shampoo, Can zinc to shake the Clear? What do you think? I think also a bit difficult position to be able to move even though Clear Zinc also advertising and incentive to promo. The differentiation is constrained by Zinc its good but only they must also work hard to overcome that is so Clear soloist before.
can be as the pepsodent. Loyality of pepsodent consumer is not helped again. although it can attack from a variety of toothpaste which the weirds of their formula, pepsoden remain so given the choice already strong brand pepsodent. Clear enough to successfully the Clear top 10. also quite successful segment of the young man.
just as balancer, including me that impressed with Clear marketing (although one of the reasons are because of the mad pocket). as a brand, Clear as anti-dandruff shampoo is already established, above + below the line so amazing, the sponsor in the Top Ten Clear, Clear MTV and Kamu, (earlier that morning with their new sponsor for the Power of White abu2 its Prambors / SCTV), etc etc etc … above the line it has many versions and this time have a new version out more.

Zinc, from the actual name is too generic for a shampoo, because the average is used by all the shampoo (with zinc and triclosan, blablabla).
Green tea are the trend, for the food industry, beverages, make up, facial … because he has a function for smooth circulation of blood, so make ageless but for the shampoo? for what uses? even if the “more effectively eradicate dandruff” as it is already stale and the person is faithful and use Clear and H&S will not be shifted. the market must be educated to know the first use of green tea for hair, almost like the case of AHA and DHA … where new products are now appear again (from Morinaga if one does not) do the AHA and DHA is not enough … Sphymogblablabla need … the ads that educate only AHA and DHA for the brain, then proceed to the network for other nerve, its need the Sphymog blablabla before … green tea for hair?
Ginseng? hmmm … as it is not so differensiasi again deh … Sunsilk Ginseng, Emeron Ginseng, Ginseng Tea (huh?)

So seems to still make the weight for Zinc can replace Clear especially in 1-2 years this … although probably not ! Zinc create, could be number two in anti-dandruff shampoo category only have good … that’s a great challenge! good luck … my suggestion is the most partisan in the bottom of the first course and in the corners, make sales promotions.
sales of Zinc was increased later hold, and the future seems increasingly crowded. Clear already top and see the Unilever will all out in of this product. in fact, years ago in 2003 so Clear one of the biggest advertisers rp. 168 billion (rate card), the only tv . if to thinking its so dare Unilever fuel once the money is that, how was so big of the shampoo market ?
but that should be the main concern Unilever is the group wings that upper authorities in the industry, therefore they can always love the price is cheaper from Unilever. Unilever is also a headache for them. I think, if zinc is consistent with the strategy, and not in a hurry, it’s in 2 years they can be preceded with the clear benefit the same, the price is far, this is obvious attraction for consumers, but it is, zinc must first prove the quality of products , the ad just does not seem to make much.