Mangarop

How far the role of influential Advertisement towards the increase in volume of sale, and whether with the increase in the budget of commercial could be followed also with the increase in the volume of sale?
I was convinced the answer yes. With the condition for other factors also was fulfilled especially in the distribution and advertisement quite “good”, If we assumption all ceteris paribus, or in other words other matters could be same / did not change, good distribution, good product, the focus customer clear, the clear competitor (we had the surplus data and the lack of the opponent), good or minimum after-sales service our product support could compete with the opposing product (the similar good product or complementer). if that is the case I thought the advertisement will be influential positive towards the sale (this my assumption right… ), but if want to explained, you must the case study, prepared the data enough, then could be analysed.
In fact if we spoke without any results data could be, sales revenue could be affected positive, the negative or even stagnant it is hoped had the shadow… ;=) but its good, we were waiting for the other opinion…
Truly the advertisement was often used to increase media in the sale and true the advertisement often succeeded in increasing the sale, but the characteristics were not absolute, because were not all the advertisements aimed to boost up the sale, there is how come the advertisement that was aimed to increase brand awareness or reposition of brand image, therefore we could not take the decision if used the sale advertisement will increase.
Like whether the sale increased? Its because of the advertisement or like whether the advertisement aimed to increase the sale, please colleagues discussed more in again (critical-advertisement) it is hoped could help with more specific.
The influence of promotion on advertising with the assumption all ceteris paribus quite direct in order to use the analysis correlation. previously I also did that, but after increasingly understand better marketing, apparently has begun to decrease few beliefs that the advertisement influenced the sale. The matter depended on what kind of advertisement and et cetera.
if to asking here possibly it was replied sorts can later have a headache its better immediately tried the analysis of correlation, direct ok…hehehhehe..
Why be difficults , if only wanted to see advertisement relations with the sale, apart from the correlation, tried also regression, finished, was not ! the others ceteris paribus or in other words we said that the advertisement only factor that create sales ! So simple……
This assumption must be made, if not later, so many that protested, like other words that, the distribution must no 1, in fact there are those that said only brand that could change the world:)) if I said, yes was up to you the lecturer…. hehehehe
If might be suggested for the research in the scope was reduced to the certain industry, increasingly small scope will be increasingly valid later results of research. if wanting generally, possibly to be able to ask for the data from the research agency (AC nielsen, possibly) later could be counted the advertisement cost per the person per the second. So can be seen later which the advertisement that was effective…
But almost was not possible to measure the advertisement cost by sales revenue, because the execution of advertisement could be other (therefore had the part creative in the advertising agency) and calculation was guaranteed made dizzy. because of the form of advertisement, media, and combination its so much.
Possibly if the title was replaced, it might be better to measured by the effectiveness of advertisement media, chose one advertisement that was advertised in many medias and looked for the respondent in respectively media, possibly later had the other colleague wanted to be guide.
Happy counted… later if has had results possibly could in discussed here, who knew later could be extraordinary, as 2 from 3 men in Jakarta carried out relations did not to the place.
So, I will give several notes that could help the execution of the task of the reader this blog.

The research model that you were done can only answer the question “what”, for example whether the advertisement expenses went through the tv media could increase the number of customers? , and can not answer the question “ why”, example, why could the advertisement in the tv media increase the number of customers. Only a standard, in ex my place went to class, the question “why” has begun to have to be able to be clarified.
in relation with the first, had the possibility results of regression or the correlation that you carried out will have dependence with intermediate variable, that is the quality content the advertisement in the eyes of the consumer, and this must be considered by you fully.
In fact, very possibly (even its very natural) happened when a person could become the customer Taplus BNI not only because of the influence from the advertisement from 1 media, for instance the TV; but resulting from from the series exposure and information processing the advertisement from various medias, for instance combination from the tv, print, radio or print, radio and ads etc.. well, your challenge to get the data about how many people who became the customer resulting from the influence of this tv advertisement, how many people who were affected resulting from this radio advertisement, etc.. Without this, then results of research could make you hesitate easily.

Hopely, could be useful, if any comments and addition please…