pheww….its been a long time to wrote and maintenance this contents….caused so many job, dizzy, stuck on mind etc. and so many problem that I faced in this year.
Hope all of you can still stay in touch with this blog.
Next..I promise will be often to write something in this blog, wish me luck…

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After I see, it seems Clear already started holding the rate of Zinc shampoo, why? Because Clear was the long-exist in the market alone and anti-dandruff shampoo, the Clear ads several times referred to as boring and grubby.
People already saturated with Clear almost no innovation, for zinc, although late entry but are still adding to the innovation in product differentiation, so not just to sell anti-dandruff shampoo only.
Zinc in there, zinc ginseng and green tea … Where is the market for green tea have a new, more differentiation the trend increased, Where in the world again the trend is back to nature, zinc it so enough with the right issue a zinc green tea. For ginseng, are one of the requirements for the differentiation of a shampoo.
So is not not possible in 1 or 2 more years, market share Clear will passing by zinc shampoo, Can zinc to shake the Clear? What do you think? I think also a bit difficult position to be able to move even though Clear Zinc also advertising and incentive to promo. The differentiation is constrained by Zinc its good but only they must also work hard to overcome that is so Clear soloist before.
can be as the pepsodent. Loyality of pepsodent consumer is not helped again. although it can attack from a variety of toothpaste which the weirds of their formula, pepsoden remain so given the choice already strong brand pepsodent. Clear enough to successfully the Clear top 10. also quite successful segment of the young man.
just as balancer, including me that impressed with Clear marketing (although one of the reasons are because of the mad pocket). as a brand, Clear as anti-dandruff shampoo is already established, above + below the line so amazing, the sponsor in the Top Ten Clear, Clear MTV and Kamu, (earlier that morning with their new sponsor for the Power of White abu2 its Prambors / SCTV), etc etc etc … above the line it has many versions and this time have a new version out more.

• Zinc, from the actual name is too generic for a shampoo, because the average is used by all the shampoo (with zinc and triclosan, blablabla).
• Green tea are the trend, for the food industry, beverages, make up, facial … because he has a function for smooth circulation of blood, so make ageless but for the shampoo? for what uses? even if the “more effectively eradicate dandruff” as it is already stale and the person is faithful and use Clear and H&S will not be shifted. the market must be educated to know the first use of green tea for hair, almost like the case of AHA and DHA … where new products are now appear again (from Morinaga if one does not) do the AHA and DHA is not enough … Sphymogblablabla need … the ads that educate only AHA and DHA for the brain, then proceed to the network for other nerve, its need the Sphymog blablabla before … green tea for hair?
• Ginseng? hmmm … as it is not so differensiasi again deh … Sunsilk Ginseng, Emeron Ginseng, Ginseng Tea (huh?)

So seems to still make the weight for Zinc can replace Clear especially in 1-2 years this … although probably not ! Zinc create, could be number two in anti-dandruff shampoo category only have good … that’s a great challenge! good luck … my suggestion is the most partisan in the bottom of the first course and in the corners, make sales promotions.
sales of Zinc was increased later hold, and the future seems increasingly crowded. Clear already top and see the Unilever will all out in of this product. in fact, years ago in 2003 so Clear one of the biggest advertisers rp. 168 billion (rate card), the only tv . if to thinking its so dare Unilever fuel once the money is that, how was so big of the shampoo market ?
but that should be the main concern Unilever is the group wings that upper authorities in the industry, therefore they can always love the price is cheaper from Unilever. Unilever is also a headache for them. I think, if zinc is consistent with the strategy, and not in a hurry, it’s in 2 years they can be preceded with the clear benefit the same, the price is far, this is obvious attraction for consumers, but it is, zinc must first prove the quality of products , the ad just does not seem to make much.

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In this opportunity I wanted to try trained brainstorming: like the case along with to shift the SES level segment the product, I planned to issue new variants. In the middle of preparations for the issuing of these variants must be available, the estimation of the new product that will be realised through to around next year, had the plan to issued the new package, with the contents that fewer but with view more interesting (the premium).
the hope with this new package be more practical, and could also seldom shifted trend user that is spreading the SES segment uptil now to upper SES. The question is:

• only could by issuing the variant of the package just changed the pattern and the segment user? ( note: content and the same use)
• the strategy what could be followed, apart from communication that all out??
• remembered the issuing of the new package only as one of the means rejuvenation for brand we will prepared for the change in the future, we didn’t want to deadly the old package . what must be done to avoided excessive cannibalism??

I was thought could if using the new package of the alias repackaging, actual far more important was in fact whether the perception against of available brand ? If the consumer more understood the function and this function was associated with brand relevant, then in fact could in leverage to SES that was higher.
One of the herbal tonics that the usefulness in perceive good but with the price that uptil now for the low circle, but with smoothly communication , I was thought was enough to succeed in promoting the perception and could be accepted by the upper circle.
The simple example, heard the song of cucak rowo, the traditional song like that often not only the perception for the certain circle but also the SES segment certain, but continue to be able to in received well.
And the purchase of medicine also had rationality and emosionalitas. Rational when looking for the function of the product, and if being stable, finally brand became the reference that made them emotionally carry out the repeated purchase.
So, how to see the rational and emotional that became the important factor. must be acknowledged packaging that also created the new image and hope with packaging only was not rational then that was used by the consumer.
That must be questioned here, did the long package and the package just use the same price? If the same price as different packaging in displayed in counter its same, the consumer will choose the new package, will you?
Beforehand had the interesting product about packaging that is eyes medicine (I forgot name)… they made very much with discarded so as in a manner logic apparently gave the effect more hiegenis compared to products beforehand that could be worn for months, in fact to use at least 2-3 days so as if wanting to be thrown away but if being kept continued, worried again ineffective…
If only differences cosmetic were rather heavy, except their brand… if with brand available necessarily was increased another thing to be able to be sold more expensive, his increase could like the example above, only increased the perception. if consumer goods usually repacking to the side of more cheaper (the contents fewer)
I’m personal in fact liked peppermints fisherman, but in connection the packaging was fast broken, I outcome was bought mint… if fisherman issued the packaging plastic (or more durable), I must return again to fisherman.
Product cannibalism for a long time usually has been difficult to be avoided because we usually used the same channel distribution… if could be distinguished, possibly can be avoided… possibly other bloggers could relate the method of avoiding cannibalism, for example between soklin & daia etc., cannibalism very possibly happened, moreover when the same category.
I wanted to asked about Extra Joss Kid here…. there are those that knew the sales development in market, roughly, what is merchandise quite sensational…. because like this, I thought that the name energy drink, moreover extra joss would already in good communicated very much if Energy drink Is drink for adult… I could not imagine what had the small child that also like drank the energy drink (btw: proposed, what was not replaced the name with the Extra Juice ).
Let us hope was not later again (or has been available) the variant extra Joss for female, Extra Joss for Students, Extra Joss for parents etc….. very interesting to see the brand that segmentation could be changed.
its only a brainstorming, I seldom will relate concerning the experience relaunch with the new package. After dozens of years exist with the same package, we relaunching our brand with the new package. New Corporate identity , the new variant, new packaging without reposition to SES available, because we were convinced this brand still was money maker and must continue to the focus to SES so that consistent.
Initially indeed the difficulty with the process this relaunch, because the brand its the umbrella brand that consisted of dozens of products that had the liquidity in the market that not the same. There are those that fast moving, there are those that slow. We gave treatment that was different for the two product kinds. That slow moving we given the “buzz” price increase, so as the channel/distributor to stock of old packaging with the long price (last bite). Whereas that fast moving still we continue to keep with the long price.
So as in the long run stock packaging for a long time was absorbed and became minimal. And the market was ready to received new packaging. Possibly this picture was different from the requirement for our product, but it is hoped could become the material brainstorming for your team.
My opinion when your brand had equity and the position of the strong market, must continue to the focus to SES . When having the plan to spread this SES with same brand, then communication continued to be needed to explain the transformation that happened. If I would more spend to BTL for the communication, remembered the basis or this brand is lower SES. Such as: the program went home of lebaran, sampling the new package in busway ), the sponsorship of BUSER etc.. The main thing is all the activities was directly touching with the consumer and often was exposed by the public.
I wanted to addition the other experience… as the consumer.
I always bought biore antiseptic, the package of refill previously dark red… afterwards during several times the dark red empty, so as to I bought lifebuoy… this emptiness for quite a long time so as I was rather surprised how come biore dark red how come did not go out anymore… at one time I was paid attention to one by one evidently of antiseptic changed the colour of the package orange… because the design packaging and size was similar, without the change notification in the colour, as the consumer I was still being forced to buy the biore competitor …
May this experience was not repeated in pharos…. eh, pharos and phapros that the different company, would be? How come might yes, would the efforts field same…

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10 noodles packages sedaap (wings) had a reward of glasses, 10 packages of noodles of the people’s appetite had a reward of glasses, 5 super-noodles packages sedaaap (indofood) had a reward of the cup (blue), 2 big elephants disputed, the factory of broke the crack & the people was happy cheerful, the conclusion: bought glasses/the cup had a reward of noodles instant..
About Super- Mie (Indofood) that issued the Sedaaap product that was similar the-follower Wings with their Sedaap, possibly this was to give the lesson to the trade person follower. Because uptil now products pioner with the long research and needed much time and the expertise, after dilaunching in the market, then with the ease the follower made the product similar along with with the incessant advertisement. How not irritated?! Because of that was not wrong would to the follower this could feel it seems was follower also.
Nevertheless, this not strange in the competition for efforts, because their tips were consumer who was benefitted. salute for the strategy of Indofood and I will always be waiting for the surprise from Wings.
At one time they definitely came back to the noodles merchandise, not glass merchandise, because they core business were noodles… we seen as strong customer retention from the wings after running out of glasses to be sold
Don’t hesitate them, if the matter like this wings very good, after the plate continued glasses, after that later the spoon and his fork, now they still more the machine continued, see if their capacity has been enough significant to oppose indofood….
Seen from factor communication, if wings could make use of him, they could speak ‘ indofood made noodles sedaaap’, the acknowledgment from market leader? If this could be push by the wings, big blunder for indofood, really this is interesting case…
As the still smelly pupil galingale and just studied, Iever whisper to in order to be not frightened with competition,competition with the entry of the new competitor precisely will increase the growth of the industry and if must to make the consumer bored, again tried this product, sometimes the unclear whispering his direction for me was also still relevant to certain cases.
And for the case of the delicious & delicious case for me its only not see from the side attacked each other and killed each other, the innovation was done by wings through the fried onion or anything that eventually will create new the standard in the industry and finally the others will following, in a manner indirectly was the delicious from the wing already rejuvenate industry life cycle that uptil now apparently tasted just normal.
Rejuvenated the noodles industry and must of course try to promote the growth of this noodles industry, from the data indeed was seen clear if consumption of instant noodles per capita in my country still was very low, so with the existence of the new player will increase the industrial cake?
Concerning the delicious instant noodles blow said as market leader, I was thought not. Supermie delicious instant and sarimi uptil now indeed offered with the cheap price and not the far difference with delicious mie from wings, so indeed they head to head, only delicious mie created one new offer that finally had been followed by the other player and had been the standard of the industry.
That precisely was not yet explored by delicious mie from wings was the market outside Java that indeed not yet in supply well, if entering there, buzz word that will be heard by them more or less provoked them to try and try, let alone having the gift, remembered with the strategy alhami and the santri noodles in North Sumatra that so market leader there because of cheap price and was full of the cup gift, the spoon, the fork (only toothpicks that not yet give a present to hehehehe.. )
So for me, the war from two sedap this finally will cultivate the instant noodles industry personally, because sedap that one refreshingly that was other must continue to undermine each other with various product innovations, that were fortunate who? Yes clear consumer. if being fortunate, then consumer hope often will buy, if often bought the hope of industry grew, if growing, it was fortunate the company again hehehehe.
So depend in saw from what your perspective, as the beginner in the world marketing, I only think that what was carried out instant noodles its so just legal, only sedap noodles from wings already create buzz word before…….hehehehe…
any other comments please…

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In this article I tried promoted the problem market share profit, because of One of the aims of implementation of the strategy marketing was the expansion market share. Where being hoped for the size market share had an impact on the increase the profit and rise of ROI. There’s the view that increasingly the big market share then the profit increasingly. How’s the correlation ? Sometimes the size market share even reduced the profit to gotten. Afterwards in any industry of the two rule currently?
My opinion to increasingly big market share not necessarily was increasingly high profit, why? How about the cost control ? How about the comparison cost and sales? In a simple manner, the profit was gotten if revenue was reduced cost. Except if being increased again with EVA (Economic Value Added) that was revenue capital cost etc… Possibly for example classic, revenue company with 4 staffs being same with revenue company with the 10 staff . maybe the profit company A will certainly more bigger.
Possibly this more to the company’s point of view in taking steps in the achievement strategy market share. So the point of view then of course in one scope of the same organisation. I agreed with the statement that high market share all of a sudden did not result in our profit also rising. Also must be seen by the level of cost to reach market share that we hope.
The Steps must be followed for the increase market share, must have a series of the long process. Started from the increase in the quality of available human resources (hoped the productivity of the work increased) that will have also an impact to the quality of the product or the service that was produced. Value adding activities became more efficient and effective. Fees that did not need to be able to be pressed in such a way, so as high cost because of COPQ (Cost of Poor Quality) could be avoided. If output this was felt down to end user of course without extraordinary promotion efforts the market will absorb our product. As the note, COPQ that could be avoided earlier could be allocated for example to another thing like R&D or the promotion/the distribution.
Market share must be compared with emerging cost. But between market share vs share of wallet results its difference. Possibly at this time noodles or delicious noodles of the people’s appetite moderate aggressive but as big cost if acquisition ? Whereas indomie has begun to enter to share of wallet, the estimate where would Market Share profit will increase?
Market Share increased, but if the total market ( total demand of the relevant industry) descended, it meaning that sales volume and the profit not necessarily increased also. Moreover expenses that was worn to achive the Market Share, what was not counted also? If more big & inefficient would increasingly reduced profit…
Apparently did not have the correlation that could be translated intact that the rise market share meant the rise profit. the value of the profit will increasingly be determined by margin factors that adhered in product. only products that really segmented, with the high consumer’s loyalty, could the margin promotion was pressed although did not do promo with share continue to but the level of profit could rise wouldn’t it?
This only expectation all marketer that every rise market share will be followed with the rise in the profit… I saw the industry dotcom, the promotion until more and more to attract the number netter, from the aspect of Page per view, indeed rose, but their company themselves already drown was threatened collapse…
But ideally indeed the rise market share must followed by the volume of the sale that will press fixed cost available, the production cost could descend, and happened investment maximal.. only this also must be followed with, inventory control that JIT (Just in Time), pricing strategy that was good and the use of the budget marketing that was true so as finally bottom line or the profit could be better…. if only wanted raised market share, this more found it easy, was kept discarding money that many for A&P, but to manage bottom line… this is a different story, meaning that many other aspects that were quite dominant to be paid attention to… the Industry commodity products was one of the industries that emphasised the volume, because the profit was small, so needed the big volume.
but also could try these relations to borrowing the Product Life Cycle theory. In the stage introduction, the correlation between market share dan the profit would not clear. The un clearly of this one caused the size of fees that was needed for penetration to the market (including educational efforts the consumer via the advertisement or the promotion), so as really was enabled or even natural happened that market share increased, but the company’s profit was still backward.
in the stage growth, trend was positive correlation between market share and the profit. This happened because of the company’s investments that were done in the stage introduction has begun to show results, so as the shortness of this company only was kept reaping the results.
in the stage decline, the correlation between market share and the profit will come back was unclear. This caused by several characters market that decline that is (among them) thought market growth that was stagnant or even increasingly descended; had many playing competitors so as efforts to seize the market will eat the cost that relative high etc.. In this stage also, usually the company carries out all the efforts to maximise the profit that their received, was good with efficiency in all the fields (generally promotion-mix cost and production cost) or with maintain the market share that their received through the program of the consumer’s loyalty. so, any comment ?

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Got the idea to in sold in the internet was not difficult as your imagined, must not have a headache there come here looked for the idea. Please you observed around it, there were we will find various business opportunities that we could be wrought on at any time if indeed we had strong business instinct.
The business chance was everywhere could from the house, the workplace, the office, the campus, what we were experienced and we were felt all of them were the idea, from the book shop, from read and still many others depended the idea what was just right with our capacity But that became the question was whether all the ideas to be sold in the internet? Then how that this idea could be sold in the internet?
Here we began analysed, how only had our IDEA of could sell in the internet, as capital lets starting to look for… especially from yourself “ what your thought idea, that could be sold in the internet with the capacity that was you owned ? ” of course yourself that most knew with the capacity that you owned , wanted to know his key? Search in yourself something that most you likeit when you did him, what ….? “HOBBIES” yes.. Hobbies
With your hobby, could sell like played, we will not be tired because indeed that was our pleasure, although our sale was minimal but we stayed happy because we did not only sell but also played with our pleasure.
There were 3 principles that must we used to sell the idea from our Hobby in the internet:

1. Make this hobby as a Business.
2. Do the market research whether this Hobby of having interested person, tried to get the idea of your hobby really could give the solution for them who needed him.
3. made the product of this Hobbies or if could not make the product, looked for the affiliation program that in accordance with the Idea of this Hobby.

How is it going? Until here you have certainly had the ideas that were ready to be marketed, OK! If still was confused let’s take a note the short story along with this: Budi was a person who liked to cook Soup, of all of his families liked his soup cooking, including the loyal sweetheart and really he loved , and so every time played to budi homes, she always asked in made typical soup from him. Apart from cooking character soup also liked wrote.
At this time budi was still sitting in the grade VI classroom, his father is a teacher of the PRIMARY SCHOOL in one of Surabaya private school, while his mother helped the family’s economics by becoming the tailor in his house, When the requirement for the family began to be urgent and the production of the work of his two parents could not have fulfilled the requirement for the family life …finally Budi decided to join in as well as help the family to seek a living, but he was confused efforts what could help the economy of his family by barely adequate capital.
When like that, his loyal sweetheart of Rina came and said: “Don’t your liked to cook soup and your cooking was good, proof of all of your families in fact myself like it! , why did not the soup merchandise ? ” Rina tried to give the input.
for a moment his mind to starting open, “oh I see.. yes, I am clever at cooking soup why I did not sell my hobby that uptil now was liked by many people! Moreover I also the champion to write”.
Finally budi decided to sell soups with his cooking recipe that was famous delicious, but that he sold not takes the form of soups generally as must bring the chicken, rice, the citrus fruit nipis and the kind like that.. but he sold in the form of information, in this case the recipe about made his delicious soup, he begin to carry out market research, after being known evidently many people who looked for the recipe soto…then he began to make the product and after the product so, many ordering arrived from sharing the Indonesian Archipelago kind, from there his account was all the time passed through the money.
And in the long run all the requirements for his family could be fulfilled, his two parents were very proud towards his perseverance through to not was felt the tear both of them trickled dropped the sign tears that was very deep.
That’s the way of history… should not the model cried, but that most important we could begin to take the lesson from this story at the same time making them the inspiration for us, that a simple idea that uptil now was not thought about.. evidently could become the source of finance for us as the story of Budi on above To study how sold the idea from the Hobby Please you began to look for the idea of your hobby, and don’t forget ACTION!

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This morning I was read the interesting article about – a sacrifice for Good positioning.
Said positioning its make choices. When we determined the position then we chose whatever that entered and whatever that went out. We made people know what was we done and for who we did it and this meant we also made the person know what we were not done and to who we did not give value for money.
The example Mount Blanc, the positioning put (in the target market ) people that regarded the pen as reflection fashion and the symbol of status more than only a stationery. This position expelled the masses, including also that was rich that did not want paid more than $ 100 only for a pen.
So Positioning in other words, sacrificed some portions of the market so as we could focus in the portion that was most valuable for us. Evidently made a sacrifice was so difficult. Financially and emotionally. Because most we wanted all of them to be taken (greedy yes).
The fact is in Indonesia like that – Many that did not want to make a sacrifice and the wish all was eaten. Moreover had the client asked who was their target market and they always answered everyone. It seems was difficult to concentrate on in the most valuable portion. Moreover if the product like peppermints, snack, and what was very light things alias very low involvement. Definitely if being asked by them every one of targets everyone.
So, basically the writer said better concentration in marketplace that could get benefit most from your product and as voluntary released (or most only did not give attention as necessary) the marketplace that will get at least the benefit from your products. That’ s what positioning is all about.
But it was certain, the quotation above must be remembered again that positioning not only the matter of fashion moreover as amazing things, it was important like the quotation above to know who that would being target and of course who will not being target.
However, we finally back again to how did the segmentation, targeting and finally positioning, like that often was taught by kotler that indeed really affected also by Michael porter. Michael Porter always said the strategy not only the matter what you should do but also what you should not do, and repeatedly Porter also spoke about positioning although he more headed in corporate (that his acknowledgment) although various articles always spoke about the consumer, consumer and consumer. so once more, marketing Is about choosing customer, choosing competitors and choosing your own destiny.
Wanted chose so rambo that his rifle the origin to shoot, did not know whichever life or died and whichever was shot. Or wanted chose the sniper, not the origin to shot, explained the target that wanted to be shot and clear to know whether his shooting exact the target and really in accordance with what wanted to be reached. So the analogy positioning that used segmentation and targeting, so, wanted rambo or sniper? Or was the peppermints trade person ?
To product low involvement that highly clutter in fact the producer has realised if could not be the one for everybody… for example soap, this the slippery industry, low tech and targeting its so grey. several brand of big owner usually has realised by sorting the target market:
Unilever had 3 brands, Lifebuoy (health the Soap of family, the target market the housewife as purchase decision maker), Lux (beauty Soap with the target market female 20 – 30) above that had Dove for the brave consumer paid expensive (This market was small, only good to increased the image brand or even the corporate image).
Wings more extreme, had 5 brands, GIV (positioning was same as Lux , the segment it’s a little), Priti (Segmentnya same or a little on Lux), Fres & Natural (the Adolescent 16 – 22 years), Nuvo Family (like Lifebuoy), Nuvo Premium (health soap of the lover of sport).
So indeed to get good results, must have the focus and different treatment to every brand, and in the long run we must choose to make this product for who and their enemy whichever. But not by one positioning, it was not impossible to continue to have the strategy for appeal- the others target group ?
For example although positioning Mount Blanc and all of their communication kinds were aimed at in the class A++ above but not communication and their product had not appeal in the target class group beneath it.
Be the same as the product fashion, for them who had a young spirit (not the young man) will continue to had appeal to them actual outside positioning their product. So as sacrificing and this banishment in fact not exclusive happened.
There were 2 alternatives to the strategy that could be considered here:

1. Focus with your attention (the marketing strategy and marketing communication) exclusive in marketplace that we were chosen and in no way gave attention in marketplace that we were not chosen .
2. The focus of main attention in marketplace that we were chosen , other marketplace was regarded as secondary by us and was given by attention as necessary (meaning that the main weight not here). Of course although efforts exclusive was aimed in marketplace the choice, marketplace other would if wanted bought was not refused (meaning that is spill over – our attitude: bought thank heavens, did not buy it’s alright).

the illustration I tried to be depicted as follow. Pareto 20% vs 80% were important. Wanted could all important but if could be able to 80% result from the activity 20%, so why must seek in another place. People say clever, there was the theory of constraint, when we tried to reach 90% or 100% effort him could increase drastic became 50% or 60% instead 30% or 40%. Anyway 100% result so also OK, during cost from 50% – also acceptable. Let us hope not time result 100% evidently the profit dropped.
The conclusion: good positioning Is a sacrifice to get better result.
So, basically for me was personal better the concentration in marketplace that could get benefit most from your product and willingly released (or most only did not give attention as necessary) marketplace that will get at least the benefit from your product. That’ s what positioning is all about.
That’s name the peppermints were consumed by all the circles, indeed had the trend more often was consumed by that was young (children), but if all of them focus in the segment of children, definitely all will be allotted the very small cake, as then this market size. The answer possibly, very clever us in order to place A peppermints to the X segment, B peppermints to the Y segment, etc….
If about attention to market place, definitely had the scale priority. Its better wholesaler + fast their sale + the people its OK must be we support more than the quiet wholesaler + person not OK… equally also for places of the sale… certain places we were given the focus more… said like peppermints, we more often played in the wet market, because indeed most of our businesses their source from there.
To positioning, we seen the gap:

1. functional benefit: the specification of our product (said peppermints mint more to the adult, meanwhile that fruity flavour for children) –> peppermints with the taste of liquorice for the smoker.
2. emotional benefit: where we will play on the consumer’s marrow: mentos freshmaker; relaxa fragrant peppermints; hexos the comfort throat… the real example lotte black that positioned themself as peppermints although not sleeping.

If having the gap that still was empty, there we entered (definitely must be seen first whether market was arousing or not). like previously kopiko could enter the first time peppermints anti drowsiness…
The example Lotte black that I was thought unsuccessful because not in line between positioning and delivery, not to mention on the consumer’s marrow has been that his name kopiko as peppermints anti drowsiness…
How many peppermints that if being seen by the foundation of his advertisement of only merchandise: the small child, in a crowd, singing and so on… for merchandise the advertisement like this its so enough, but to building brand, needs further effort…
Possibly the mass market was in children, but its not necessarily if your advertised for the adolescent, that children will not consume also if these peppermints were available in front of them.
And for this case Mount blanc, I seen they were cleverer, they made showroom in the place that in accordance with postioning him (PS, MTA, PI etc… ) but had also the person had money many but rarely there (the city community), they in served by the shop in the area hayam wuruk plaza with smuggling Mount blanc.. I did not know whether this happen or not but this is the good step, could positioning, still could merchandise in another place.

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as we known that Tony Chen second-hand Sales Director Oracle was Microsoft Indonesia CEO. I was seen the Oracle merchandise, its merchandise trust, and professionalisme also merchandise trust.
There was also the lack from this Oracle ERP , the surplus possibly oracle that clever in marketing, so could be said by tricks a little, could big project .
As Microsoft now publishes Tony Chen as the CEO, in professionalism, and experience behind influenced? Understand would if product made by the USA, sales and marketing could say, that was wrong Oracle Arizona or Microsoft Redmong, we merchandise.
This was significantly damaging the true consumer? Because of having one case of one of the Managers oracle moved to the row, he direct the presentation concerning the weakness of x-office . This could happen to Tony xxxx that sold Navision/GreatPlain. then the consumer in this case was damaged continued please, the pass there said OK/good, the pass moved its ugly.
I Seen the IT World more often did experiental marketing, where experience customer that was sold. And its funny the businessman many that immediately believed with risky project like this. any comment? The Marketing practice whether this? Moreover if the It affair project Billions.
True if the salesman in IT sold their experience, user that used product was good of hardware and software.
I believed this could be happen because of the limitations of knowledge that was owned by the customer, at first with the speed of the IT development so as made customer did not know many or details so as could a little liar by the salesman IT in a sense not was told lies of truth but, for example to have several facts that they did not suggest to customer when being not asked.
And possibly this advantage of salesmen IT made use of the ignorance or the limitations of knowledge customer. And I thought this often happened not only in the IT sector, but also many in other characteristic sector the draught with technology. For example the automotive world etc.
From this explanation was seen that the total offering served by Oracle to the consumer was including the Service, that one of the characters was the consumer’s difficulty of considering the quality intact and objectively.
Took one example, the technical quality. I am not sure that the employee of the IT company personally not necessarily could answer the question “What is the characteristics of the perfect ERP quality and could be current in a manner the General ?” . If his employee could not… moreover consumer, was not it? (apologised if more inexact because I indeed not the person IT)
Because of that then the consumer utilised various concrete sign sorts (tangible offering) to served by the company to them as means of considering the quality, like software that personally (example, the practicability and the ease in the use etc.), and his attendant (as the friendliness, the expertise, the belief from the official of the company that did contact with the consumer etc.). And could not be forgotten also that the consumer will judge all that subjectively.
Therefore, then CEO’s quality factor will become the factor that could be not all that will be gazed at as the matter important for the consumer to buy the product because the position indeed was not seen by the consumer… moreover had many factors apart from CEO’s quality that was considered to be more important by the consumer for the need to buy the product.. more was seen… and more was easy to be considered truly.
Of course… the superiority their product must socialism to the candidate customer and my intention not blamed customer because not familiar with IT. for example that most found it easy :
With the presence mid size car that was new that is Honda with New city car then Suzuki with New Baleno and Toyota with Vios. The salesmen will explained as clear the explained as the superiority they product so as customer will buy it, example: the salesman Honda will be proud of new machine that has been clever, the fuel opinion, model is the best, transmission already triptronic but the salesman Honda must be will not speak systim the brake that still was old, that is the brakeof back still the drum system, not yet abs + ebd and safety ugly because of being not abs.
Likewise sales Toyota will be proud of the clever machine factor iVVT, and safety was good because abs and system the brake that was latest but certain they will not want/dodged when speaking about their model that was just normal when compared with Honda that already futuristic (new model for the sedan, i.e. high roof, streamline) etc..
The example again in MOBILE PHONE, Nokia will not explain the weakness that color still 5000 an whereas Samsung and Sony Ericsson proudly said color they already 65000 so as to have been good picture .
So that my intention that every time salesmen in the technological field will make use of to not know detail /to not want to knowing customer in broke to buy their product .
it’s a little joke. The person of technologysaid that every marketing selling bullshit to get money. the person marketing, said you were stupid the work as hard as possible money so so. and the life needed money.. for example as the CEO or the directorate level. I chose consultant IT that A, B, and knew risk that software was not good, or wanted to buy the car, Honda or toyota. Here I must take the decision.
If in Honda its clear only problems of the brake, but if in IT, the operational problem of company .how must I do ?
What the business like this, a little tricks , took the opportunity.. — > understood this my thinking as the person IT, not marketing, any comment? Understand this results of my discussions with several of my colleagues, from these discussions were received had 2 types of the IT company, that marketing was serious but could the true work, there are those that marketing was great but could not deliver service correctly, understood until this had not met that was balanced. IT the business broker apparently..

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How far the role of influential Advertisement towards the increase in volume of sale, and whether with the increase in the budget of commercial could be followed also with the increase in the volume of sale?
I was convinced the answer yes. With the condition for other factors also was fulfilled especially in the distribution and advertisement quite “good”, If we assumption all ceteris paribus, or in other words other matters could be same / did not change, good distribution, good product, the focus customer clear, the clear competitor (we had the surplus data and the lack of the opponent), good or minimum after-sales service our product support could compete with the opposing product (the similar good product or complementer). if that is the case I thought the advertisement will be influential positive towards the sale (this my assumption right… ), but if want to explained, you must the case study, prepared the data enough, then could be analysed.
In fact if we spoke without any results data could be, sales revenue could be affected positive, the negative or even stagnant it is hoped had the shadow… ;=) but its good, we were waiting for the other opinion…
Truly the advertisement was often used to increase media in the sale and true the advertisement often succeeded in increasing the sale, but the characteristics were not absolute, because were not all the advertisements aimed to boost up the sale, there is how come the advertisement that was aimed to increase brand awareness or reposition of brand image, therefore we could not take the decision if used the sale advertisement will increase.
Like whether the sale increased? Its because of the advertisement or like whether the advertisement aimed to increase the sale, please colleagues discussed more in again (critical-advertisement) it is hoped could help with more specific.
The influence of promotion on advertising with the assumption all ceteris paribus quite direct in order to use the analysis correlation. previously I also did that, but after increasingly understand better marketing, apparently has begun to decrease few beliefs that the advertisement influenced the sale. The matter depended on what kind of advertisement and et cetera.
if to asking here possibly it was replied sorts can later have a headache its better immediately tried the analysis of correlation, direct ok…hehehhehe..
Why be difficults , if only wanted to see advertisement relations with the sale, apart from the correlation, tried also regression, finished, was not ! the others ceteris paribus or in other words we said that the advertisement only factor that create sales ! So simple……
This assumption must be made, if not later, so many that protested, like other words that, the distribution must no 1, in fact there are those that said only brand that could change the world:)) if I said, yes was up to you the lecturer…. hehehehe
If might be suggested for the research in the scope was reduced to the certain industry, increasingly small scope will be increasingly valid later results of research. if wanting generally, possibly to be able to ask for the data from the research agency (AC nielsen, possibly) later could be counted the advertisement cost per the person per the second. So can be seen later which the advertisement that was effective…
But almost was not possible to measure the advertisement cost by sales revenue, because the execution of advertisement could be other (therefore had the part creative in the advertising agency) and calculation was guaranteed made dizzy. because of the form of advertisement, media, and combination its so much.
Possibly if the title was replaced, it might be better to measured by the effectiveness of advertisement media, chose one advertisement that was advertised in many medias and looked for the respondent in respectively media, possibly later had the other colleague wanted to be guide.
Happy counted… later if has had results possibly could in discussed here, who knew later could be extraordinary, as 2 from 3 men in Jakarta carried out relations did not to the place.
So, I will give several notes that could help the execution of the task of the reader this blog.

1. The research model that you were done can only answer the question “what”, for example whether the advertisement expenses went through the tv media could increase the number of customers? , and can not answer the question “ why”, example, why could the advertisement in the tv media increase the number of customers. Only a standard, in ex my place went to class, the question “why” has begun to have to be able to be clarified.
2. in relation with the first, had the possibility results of regression or the correlation that you carried out will have dependence with intermediate variable, that is the quality content the advertisement in the eyes of the consumer, and this must be considered by you fully.
3. In fact, very possibly (even its very natural) happened when a person could become the customer Taplus BNI not only because of the influence from the advertisement from 1 media, for instance the TV; but resulting from from the series exposure and information processing the advertisement from various medias, for instance combination from the tv, print, radio or print, radio and ads etc.. well, your challenge to get the data about how many people who became the customer resulting from the influence of this tv advertisement, how many people who were affected resulting from this radio advertisement, etc.. Without this, then results of research could make you hesitate easily.

Hopely, could be useful, if any comments and addition please…

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Why did not still have the producer of soap the moustache razor and the brave beard tried to marketing soap product in the form of sachet with the price that could be covered by the middle circle low?
I am sure this market hole was big enough to be wrought on. Or possibly there are those that tried but failed ?
this interesting idea, if seeing the big market enough alias big market size, the question was whether they were attracted by the product like this, if saw the middle circle down, even happiness was shaved in the style of the barber shop, with the big knife long  )
Even the product rival like this also including normal soap , we often saw if at the time of wanted shaved, was used the normal soap, its important appeared the foam, was similar ……
Market size might be big, but whether being strong enough ? For me, first player possibly must educate the market previously why the should choose this product instead of others for instance bar soap. Yesterday I was seen Macro brochure, has had sugar, salt, pepper sachet…yeah. The model like in hotels then….
I liked traveling, therefore liked with things in the measurement sachet. To shampoo, I always brought sachet. For toothpaste, usually also choose the smallest measurement.
As the consumer, for me very interesting if having the company that wanted survey how big market small measurement things (for traveller). Dan if quite big market , possibly was interested made packing the measurement sachet so as more will be easy to find the measuring little things to not fulfill the travel bag….
In fact if thought, the market gap possibly indeed was available, most possibly were the perpetrators of the business that often went on a trip, so as to look for everything that was measuring small.
But, according to me, the potential for this market personally was not too big. Please enlightenment from that had information about this. Say it from around 220 million Indonesian inhabitants, only 40% (88 million) that entered the productive age and had the work, continued from 88 million, with the Man’s assumption: the Woman = 1: 3, meaning that around 22 million. From 22 million, that often travel reached 20% (4,4 million) the person of the man. From 4,4 million, that the razor with bath soap (not foam, gel, or anything that was special for the razor) reached 50%.
This means that the potential market that could be wrought on only reached 2,2 million men. It was not yet counted on that in no way with soap or anything, such as with shaved used the normal razor-blade knife or by using coins… hehehe. Possibly the person Gillette could let me know information about the habit of Indonesians’s razor, it was very rare compared to westerners’s habit. From there will detect the potential figure for the market that could be made.
Possibly this also has been considered in being the same the perpetrators of the business in this field, and indeed not visible to be wrought on the market sachet . Moreover during Gatsby issued the model of product for the razor, the Gillette side even was grateful, because of being helped to develop the category of the razor market . possibly indeed the market still being very small ? Please further information.
To sachet personally, in fact including exact for premium products, that wanted to receive the market from the not more well-off circle. Therefore now many really the product that went out with very small package. Moreover Oreo until went out the package per 1 seed! Possibly their consideration to create trial totalling possibly , very clear was not possible to be reached with their regular measurement… true or not ? Heard, the P&G business in Indonesia then 70% came from their shampoo sachet ? In fact they were known as the producer of the premium brand, that necessarily the market people were wealthy.
So remembered with the same product that character look like razor soap, that right, hair oil! Brisk had Unilever issue the package sachet also , but the reality in the field, not sold out also that sachet, like still more the sold out the package of size . any accurate information? comments or inputs?
Yes, indeed the market share was available, I tried to be seen ;

• the hotel
• Condominium
• tourists
• the person who was happy to use only (single use) /practically.

the wallet was not yet enough to bought the big quantity…. like me he…he.he.

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